Nongshim’s flagship instant noodle Shin Ramyun, recently promoted globally through a tie-in campaign with girl group aespa, appeared in a product placement on ABC’s “Jimmy Kimmel Live!” this week.
Samyang Foods will reintroduce a ramyeon fried in beef tallow for the first time in 36 years, launching a new product named “Samyang Ramen 1963” to commemorate the release of Korea’s first instant noodles.
Nongshim sold 1 million of its new Shin Ramyun Toomba cup noodles to Japan in just two weeks since its launch in the country, the ramyeon manufacturer said Wednesday.
Korean ramyeon manufacturers celebrate Indonesia's relaxed inspection regulations. The country now requires inspections for carcinogens, but recent efforts have eased requirements, benefitting exporters like Samyang Foods and Nongshim.
A pop-up brand zone prepared in collaboration by Nongshim and Lifework at Lifework Megastore's basement floor in Myeong-dong, central Seoul will open on Wednesday.
Instant noodles, or ramyeon, have quickly become a staple worldwide, with an increasing number of middle-class consumers reaching for the packaged meal-in-one previously regarded as a "cheap" pantry essential.
Products, props and costumes that appear in “Squid Game” are becoming popular in the real world.
Samyang Foods, best known for the spicy Buldak Bokkeum Myeon, started building a factory in Miryang, South Gyeongsang, on Monday.
The instant noodle market is growing fast and changing quickly as the pandemic has started to convince people that the humble snack could make a righteous meal.
Nongshim benefited from the Parasite effect, as its products drafted off of the success of the Oscar-winning movie.
Korea JoongAng Daily Sitemap
